Trade Cards

Over the course of researching this blog, I have gathered a very modest collection of Wellington trade cards. Trade cards are small, printed advertisements that were widely distributed and collected in nineteenth-century America. While I have published (nearly) all of these images previously, I wanted to display them on a single page for ease of viewing. Enjoy!

Note: Images are not displayed to scale.

 

E. W. Adams (Druggist)
4 1/2″ L x 3 1/4″ W
Erwin Wright Adams (1849-1929) operated a drug store on the south side of Liberty Street–today West Herrick Avenue–for nearly forty years.

scan 2019-1-18 12.04.43scan 2019-1-18 12.05.21

 

Freeman Battle (Sewing machine sales and repair)
5 1/4″ L x 2 3/4″ W
Freeman Battle (1850-1897) was a retail agent who specialized in sewing machines. His office was located in a building owned by Hoyt & Peters (see below) on the north side of Mechanics Street–today East Herrick Avenue–still standing today.

scan 2019-1-18 12.07.51scan 2019-1-18 12.08.28

 

The Bee Hive (Home goods and groceries)
4 1/2″ L x 3″ W
The Bee Hive store had a very brief existence (1880-1884), but left behind a brick business block of the same name on the south side of West Herrick Avenue that still stands today.

Scan 2019-8-24 08.39.55

Scan 2019-8-24 08.40.50

 

W. W. Harvey (Clothing sales)
5″ L x 2 1/8″ W

scan 2019-1-18 12.12.58 1

 

Hoyt & Peters (Furniture and undertaking)
3 1/4″ L x 3 1/4″ W
Norton G. Hoyt (1837-1923) and David J. Peters (1844-1909) were brothers-in-law who operated a home furnishings business out of a building they constructed on the north side of Mechanics Street–now East Herrick Avenue–still standing today. I believe this card was printed ca. 1886.

scan 2019-1-18 12.15.45

 

W. E. Peirce (Oven sales)
5 1/4″ L x 3 1/2″ W

scan 2019-1-18 12.17.58 1scan 2019-1-18 12.18.46

 

J. F. Ryder (Photography and art supplies)
4 1/2″ L x 2 3/4″ W
While James Fitzallan Ryder (1826-1904) was a photographer based in Cleveland, his role as Archibald Willard’s chief collaborator and promoter in the 1870s, just as Willard was becoming nationally known as an artist, makes Ryder’s inclusion here feel appropriate.

scan 2019-1-18 12.22.38scan 2019-1-18 12.23.17

 

William Vischer (Piano and organ sales)
2 3/4″ L x 4″ W
William Bentley Vischer (1863-1948) had a piano and organ selling business. If one looks  carefully at the tallest brick building on the south side of West Herrick Avenue–then called Liberty Street–the ghostly remnants of the painted words, “Vischer & Sons Pianos” are still visible on the mansard roof.

scan 2019-1-18 12.31.56scan 2019-1-18 12.32.32

 

J. W. Wilbur (Hardware and dairy equipment sales)
2 3/4″ L x 4 1/4″ W
Originally from Canada, John Watson Wilbur (1839-1936) settled in Wellington as a young man and operated a hardware store, both with partners and alone, for thirty years. His business was located on the north side of Mechanics Street–today East Herrick Avenue–across from the present location of the public library. The image on this trade card was copyrighted in 1883.

scan 2019-1-18 12.35.15

 

Wooster & Adams (Druggists)
2 1/2″ L x 4 1/4″ W
Precursors to E. W. Adams (above).

Scan 2019-8-24 08.41.43

Scan 2019-8-24 08.42.29