Trade Cards

Over the course of researching this blog, I have gathered a very modest collection of Wellington trade cards. Trade cards are small, printed advertisements that were widely distributed and collected in nineteenth-century America. While I have published (nearly) all of these images previously, I wanted to display them on a single page for ease of viewing. Enjoy!

Note: Images are not displayed to scale.

E. W. Adams (Druggist)
4 1/2″ L x 3 1/4″ W
Erwin Wright Adams (1849-1929) operated a drug store on the south side of Liberty Street–today West Herrick Avenue–for nearly forty years.

scan 2019-1-18 12.04.43scan 2019-1-18 12.05.21

Freeman Battle (Sewing machine sales and repair)
5 1/4″ L x 2 3/4″ W
Freeman Battle (1850-1897) was a retail agent who specialized in sewing machines. His office was located in a building owned by Hoyt & Peters (see below) on the north side of Mechanics Street–today East Herrick Avenue–still standing today.

scan 2019-1-18 12.07.51scan 2019-1-18 12.08.28

The Bee Hive (Home goods and groceries)
4 1/2″ L x 3″ W
The Bee Hive store had a very brief existence (1880-1884), but left behind a brick business block of the same name on the south side of West Herrick Avenue that still stands today.

Scan 2019-8-24 08.39.55

Scan 2019-8-24 08.40.50

H. W. Bennett (Furniture and undertaking)
3 1/2″ L x 5 1/2″ W
Bennett describes himself as “successor to Hoyt & Peters” (see below).

Bennett TC

Levi Bowman (Clothing house)
2 3/4″ L x 5″ W
Levi Bowman was a Jewish businessman born in what is today Germany. He was a member of Wellington’s Masonic Lodge for more than forty years and recommended artist Archibald Willard for membership. Bowman’s tailoring shop on the west side of South Main Street was at the center of a local scandal in 1866.

Levi Bowman rectoLevi Bowman verso

A. G. & G. L. Couch (Furniture sales)
2 7/8″ L x 4 1/2″ W
The Couch cabinet factory produced locally-made furniture on South Main Street for more than sixty years. This card suggests that (at least later in their operations) they also sold goods manufactured elsewhere.

Couch rectoCouch verso

Dr. S. B. Emerson (Druggist)
5 1/4″ L x 3 1/4″ W
Boston Coach Oil rectoBoston Coach Oil verso

W. W. Harvey (Clothing sales)
5″ L x 2 1/8″ W

scan 2019-1-18 12.12.58 1

5″ L x 2 1/8″ W

Harvey w:oar

S. P. Hastings (Sewing machine agent)
4 1/4″ L x 3″ W

Hastings rectoHastings verso

Hoyt & Peters (Furniture and undertaking)
3 1/4″ L x 3 1/4″ W
Norton G. Hoyt (1837-1923) and David J. Peters (1844-1909) were brothers-in-law who operated a home furnishings business out of a building they constructed on the north side of Mechanics Street–now East Herrick Avenue–still standing today. I believe this card was printed ca. 1886.

scan 2019-1-18 12.15.45

Lang & Pierce (Stove and tin shop)
4 1/4″ L x 3″ W approx. (all cut)

Lang & Pierce 1Lang & Pierce 1 verso

Lang & Pierce 2Lang & Pierce 2 verso

Lang & Pierce 3Lang & Pierce 3 verso

Lang & Pierce (Stove and tin shop)
4 1/4″ L x 2 3/4″ W

Lang&Pierce TC

J. M Otterbacher (Harness and sadle shop)
3″ L x 4 3/4 ” W
An interior view of the shop, which operated on what is now West Herrick Avenue in the late nineteenth century, can be seen here.

Otterbacher RectoOtterbacher Verso

W. E. Peirce (Oven sales)
5 1/4″ L x 3 1/2″ W

scan 2019-1-18 12.17.58 1scan 2019-1-18 12.18.46

William Rininger (Dry goods)
3″ L x 4 1/2″ W
William Rininger (1823-1901) was one of Wellington’s wealthiest citizens in the late nineteenth century. He lived and had multiple business locations on what is today East Herrick Avenue.

Rininger TC

E. T. Robinson (Barbershop)
4 1/4″ L x 2 3/4″ W approx.
Robinson was an African-American businessman whose family moved to Wellington during the Civil War.

Robinson 1Robinson 2Robinson 3Robinson 4

J. F. Ryder (Photography and art supplies)
4 1/2″ L x 2 3/4″ W
While James Fitzallan Ryder (1826-1904) was a photographer based in Cleveland, his role as Archibald Willard’s chief collaborator and promoter in the 1870s, just as Willard was becoming nationally known as an artist, makes Ryder’s inclusion here feel appropriate.

scan 2019-1-18 12.22.38scan 2019-1-18 12.23.17

O. H. Smith (Grocer)
4″ L x 2 3/4″ W

O.H. Smith rectoO.H. Smith verso

William Vischer (Piano and organ sales)
2 3/4″ L x 4″ W
William Bentley Vischer (1863-1948) had a piano and organ selling business. If one looks  carefully at the tallest brick building on the south side of West Herrick Avenue–then called Liberty Street–the ghostly remnants of the painted words, “Vischer & Sons Pianos” are still visible on the mansard roof.

scan 2019-1-18 12.31.56scan 2019-1-18 12.32.32

J. W. Wilbur (Hardware and dairy equipment sales)
2 3/4″ L x 4 1/4″ W
Originally from Canada, John Watson Wilbur (1839-1936) settled in Wellington as a young man and operated a hardware store, both with partners and alone, for thirty years. His business was located on the north side of Mechanics Street–today East Herrick Avenue–across from the present location of the public library. The image on this trade card was copyrighted in 1883.

scan 2019-1-18 12.35.15

Wooster & Adams (Druggists)
2 1/2″ L x 4 1/4″ W
Precursors to E. W. Adams (see above).

Scan 2019-8-24 08.41.43

Scan 2019-8-24 08.42.29